Visiting Insadong Cultural Street Neighbourhood in Seoul, Korea

If all roads in Korea lead to Seoul, few roads in Seoul can compare with the bustling hive that is known as Insadong.  Insadong is known as ‘the traditional’ street in Seoul where Koreans and foreigners converge on mass to sample a slice of traditional Korean music, performances, culture, street food, antiques, arts, crafts, restaurants & trendy cafes.  It certainly creates an interesting dynamic, as one is just as likely to spot a group of trendy Japanese tourists as they are a robed monk.

Faces of Insadong Korean portraits in Seoul, South Korea
Faces of Insadong Korean portraits in Seoul, South Korea

As a travel photographer who loves to take candid portraits, I can’t think of a better spot in all of Korea to wield my camera.  When I come to Insadong my biggest concerns are whether or not I’ve charged both of my batteries and brought enough memory cards 😛  The following is a photo essay of the distinct faces I’ve encountered wandering down one of my favourites streets in all of Seoul:

Visiting Insadong in Seoul, South Korea

A Korean man wearing traditional attire plays a traditional instrument delighting passing pedestrians.

A Korean man wearing traditional attire plays a traditional instrument delighting passing pedestrians.

A Korean lady flashes an enormous smiling face while enjoying snapping a photo with her large pink tablet. I still find it a bit strange when seeing people taking photos with these kind of tablets - Insadong, Seoul, Korea.

A Korean lady flashes an enormous smiling face while enjoying snapping a photo with her large pink tablet. I still find it a bit strange when seeing people taking photos with these kind of tablets – Insadong, Seoul, Korea.

This adorable Korean girls takes a bite out of her ice cream as she's being carried piggyback by her father in what is a very cute moment.

This adorable Korean girls takes a bite out of her ice cream as she’s being carried piggyback by her father in what is a very cute moment.

In this photo a tall foreign lady is rendered into a motion blurred streaking figure. As a travel photography tip, for those wanting to emulate this photo, you'll need to use a slow shutter speed and take a lot of photos, as luck is a big component with this kind of shot :)

In this photo a tall foreign lady is rendered into a motion blurred streaking figure. As a travel photography tip, for those wanting to emulate this photo, you’ll need to use a slow shutter speed and take a lot of photos, as luck is a big component with this kind of shot 🙂

A small Korean boy and girl dressed in traditional attire enjoy a refreshing bite of an ice cream cone.

A small Korean boy and girl dressed in traditional attire enjoy a refreshing bite of an ice cream cone.

This Korean man shares a cute moment with his dog - dressed in a warm suit - as he tenderly kisses the top of its head.

This Korean man shares a cute moment with his dog – dressed in a warm suit – as he tenderly kisses the top of its head.

A Korean man wearing glasses and a big grin hugs his dog in Insadong, Seoul, South Korea.

A Korean man wearing glasses and a big grin hugs his dog in Insadong, Seoul, South Korea.

A fit looking Korean couple confidently strut their stuff down Insadong as though it were a catwalk :P

A fit looking Korean couple confidently strut their stuff down Insadong as though it were a catwalk 😛

A lady takes a photo of the street food she has just bought by extending her left arm and holding her point and shoot in the other.

A lady takes a photo of the street food she has just bought by extending her left arm and holding her point and shoot in the other.

Nothing but smiling faces with this couple - Seoul, Korea.

Nothing but smiling faces with this couple – Seoul, Korea.

A Korean couple embrace with a hug on the street of Insadong - Seoul, South Korea

A Korean couple embrace with a hug on the street of Insadong – Seoul, South Korea.

Two Korean girls enjoy hotteok 호떡(Korean style pancake filled with brown sugar, peanuts, cinnamon & honey) in Insadong, Korea.

Two Korean girls enjoy hotteok 호떡(Korean style pancake filled with brown sugar, peanuts, cinnamon & honey) in Insadong, Korea.

An animated Korean couple share a candid moment on the streets of Seoul, Korea.

An animated Korean couple share a candid moment on the streets of Seoul, Korea.

A Korean monk wearing a grey robe texts into messages using his cellphone. I'm at surprised at how many monks I can see in Insadong.

A Korean monk wearing a grey robe texts into messages using his cellphone. I’m at surprised at how many monks I can see in Insadong.

I spotted this wild temptress lurking in Insadong on a fine summer day. It's been a lot more fun travelling in Seoul since I met Audrey (That Backpacker). We often head out on Saturdays to visit a new area each weekend.

I spotted this wild temptress lurking in Insadong on a fine summer day. It’s been a lot more fun travelling in Seoul since I met Audrey (That Backpacker). We often head out on Saturdays to visit a new area each weekend.

Insadong Video #1

Insadong Video #2

Insadong History For Travelers

Insadong, one of Seoul’s most picturesque neighborhoods, has a rich cultural and historical heritage that dates back over 500 years. The area was once known as “Gaesaejari,” a name that originated from the belief that dogs barking would disturb the studies of scholars in the area. Later, it was renamed “Insadong,” meaning “the street for people who appreciate and enjoy arts.”

Throughout the years, Insadong has been a hub for artists, poets, and intellectuals, as well as a thriving marketplace for traditional Korean crafts and souvenirs. Although many of Insadong’s buildings were destroyed during the Japanese colonial era, they were later rebuilt and restored after Korea’s liberation in 1945.

Today, Insadong is a vital cultural center and a popular destination for travelers seeking an authentic Korean experience. The neighborhood boasts an array of art galleries, tea shops, and antique stores, as well as traditional Korean restaurants and street food vendors.

A leisurely stroll down Insadong’s narrow streets lined with traditional Korean architecture will lead visitors to admire colorful murals and street art, explore many shops and art galleries, and take in the unique and vibrant atmosphere of the neighborhood. The Ssamziegil shopping center, with its iconic spiral design and local handicrafts, is a particular favorite for tourists.

Insadong’s rich cultural heritage and lively atmosphere make it an essential stop for any traveler interested in Korean history, culture, and art. Its bustling streets and traditional buildings provide a window into Korea’s past and present, making it a must-visit destination for any journey to Seoul.

What Can You Buy In Insadong As A Souvernir?

Insadong, located in the vibrant heart of Seoul, South Korea, is a captivating tourist destination celebrated for its enchanting traditional Korean crafts, captivating artwork, and alluring souvenirs. This charismatic district boasts a plethora of unique and exceptional items that make for perfect souvenirs.

The district offers an exceptional collection of Hanbok, the dazzling traditional Korean attire that is renowned for its colorful elegance. The various shops display an assortment of Hanbok tailored to perfection to cater to every visitor’s unique preferences.

A stroll through Insadong reveals an array of Korean ceramics. The masterful pottery and ceramics on display exemplify the intricacy and artistry of Korean craftsmanship, making for remarkable souvenir pieces. You’ll find an eclectic range of products, including teapots, vases, and bowls, all beautifully crafted by seasoned artisans.

The district is a hub for traditional Korean fans, each characterized by unique shapes, sizes, and colors. The fans boast intricate designs that showcase the district’s deep-rooted cultural heritage, making for a perfect souvenir.

Korean calligraphy, an ancient art form that has endured for centuries, has a profound influence on the district’s cultural identity. Insadong boasts a vibrant collection of calligraphy scrolls, brushes, and ink that visitors can purchase, serving as an everlasting reminder of their journey.

Insadong’s many food stalls present an opportunity to sample traditional Korean snacks, such as hotteok, tteokbokki, and hwajeon. These snacks are savory and sweet, offering a taste of the region’s culinary diversity.

For health enthusiasts, Korean ginseng offers a natural remedy for various health issues. Insadong offers a wide variety of ginseng products, such as tea, candy, and supplements that serve as the perfect wellness souvenir.

The district’s shops also feature unique traditional Korean crafts, such as wooden masks, paper lamps, and bamboo crafts, all handcrafted by skilled artisans.

For K-pop enthusiasts, Insadong’s shops offer an impressive range of merchandise, including CDs, posters, and clothing, showcasing the district’s ever-evolving cultural landscape.

Insadong, with its unparalleled charm, is a must-visit destination for visitors seeking a genuine Korean cultural experience.

What Korean Street Food can you try in Insadong?

Insadong, a charming district nestled in the heart of Seoul, South Korea, is a gastronomic wonderland and a must-visit destination for food enthusiasts. It boasts a vibrant street food culture that is perfect for those seeking a genuine Korean culinary experience. The district’s plethora of food stalls offers a diverse range of traditional Korean street food, showcasing the region’s rich cultural heritage.

One of the district’s most popular street foods is Hotteok, a delightful sweet pancake filled with a mixture of cinnamon, sugar, and crushed nuts. This winter delicacy warms the heart and soul, making it an unforgettable culinary experience.

Tteokbokki, another beloved street food, is a spicy Korean rice cake dish served in a thick red sauce. Its fiery flavors and chewy texture make it a popular snack for those who love spicy food.

Gyeranppang, a small round pastry filled with a whole egg, cheese, and vegetables, is a savory snack that is perfect for those on the go. Its hearty ingredients make it a satisfying treat that will leave you wanting more.

Mandu, a Korean-style dumpling filled with meat, vegetables, and sometimes noodles, is a popular street food that visitors should not miss. The delicately crafted dumpling is packed with flavor, making it a mouthwatering delight.

Japchae, a Korean noodle dish made with sweet potato noodles and mixed with vegetables, meat, and soy sauce, is a nutritious snack that will keep you satisfied for hours. Its vibrant colors and fresh ingredients make it a feast for the eyes and the palate.

Kimbap, a Korean rice roll wrapped in seaweed and filled with a variety of ingredients like vegetables, meat, and egg, is a popular snack that you can find in almost every street corner in Insadong. Its delightful flavors and convenient size make it an ideal snack for travelers on the go.

Bungeo-ppang, a fish-shaped pastry filled with sweet red bean paste or custard, is a beloved Korean street food that will satisfy any sweet tooth. Its playful shape and delectable fillings make it an irresistible treat.

Twigim, a Korean-style tempura made with a variety of ingredients like vegetables, seafood, and meat, is a winter snack that is perfect for those seeking a comforting, warm meal. Its crispy texture and flavorful ingredients make it a staple of Korean street food culture.

Insadong’s bustling street food scene offers visitors a chance to experience the rich flavors and unique culinary traditions of South Korea, making it an unparalleled culinary destination.

When Is The Best Time Of Year To Visit Insadong?

Insadong, a charming district located in the heart of Seoul, South Korea, offers an immersive cultural experience that captivates visitors throughout the year. However, discerning travelers may wish to time their visit to ensure optimal conditions for exploring the district.

For those seeking picturesque views and mild weather, spring and fall offer the best conditions for visiting Insadong. During the spring season, which occurs from March to May, visitors can witness the blooming of cherry blossoms that add a vibrant and magical touch to the district’s already vibrant streets. Autumn, which falls between September and November, brings breathtaking fall foliage, creating a picturesque atmosphere for visitors to enjoy while exploring the district.

While summer can be quite hot and humid, visitors can still enjoy Insadong’s cultural events and festivals. This period presents an opportunity for visitors to take part in outdoor activities like traditional Korean drumming performances and street art festivals, showcasing the district’s rich cultural heritage.

Insadong’s winter season, which spans from December to February, is undeniably the coldest period. However, visitors can still immerse themselves in the district’s vibrant street food culture and traditional winter activities, like ice skating and sledding.

Regardless of the time of year, Insadong is a remarkable destination that leaves a lasting impression on visitors. The district’s charming streets, cultural offerings, and street food culture provide an authentic taste of South Korea’s unique cultural heritage that visitors will cherish for a lifetime.

Where To Stay Nearby Insadong?

When it comes to choosing a place to stay during a visit to Insadong, there are many excellent options available that cater to a range of travel preferences and needs.

One of the most convenient locations to stay near Insadong is the Jongno-gu district. This central district boasts a wide selection of accommodations, from luxurious hotels to budget-friendly guesthouses, providing easy access not just to Insadong, but also to other popular Seoul attractions like Gyeongbokgung Palace, Bukchon Hanok Village, and Changdeokgung Palace.

Another recommended option is the bustling Myeong-dong area, located a short distance from Insadong. Myeong-dong is a vibrant shopping district renowned for its shopping malls, street markets, and a wide variety of restaurants, making it a prime location for travelers who crave an urban atmosphere.

For those seeking a more authentic Korean experience, Bukchon Hanok Village is a unique and excellent choice. This traditional village features elegantly preserved Korean homes, known as hanoks, which have been converted into guesthouses and lodgings, allowing visitors to experience the beauty of Korean heritage.

Beyond these options, there are many other neighborhoods and districts that offer convenient access to Insadong, each with its unique vibe and attractions. It’s recommended that visitors research the various locations to find the one that best suits their interests and preferences.

Ultimately, regardless of where you choose to stay, Insadong promises a one-of-a-kind cultural experience that will stay with you long after your visit.

Insadong Final Thoughts

Insadong is a remarkable district that captures the essence of South Korea’s rich cultural heritage, making it an ideal destination for travelers seeking an authentic and immersive cultural experience. From its picturesque alleys lined with art galleries, traditional tea houses, and artisanal craft shops to its bustling street food scene, Insadong provides a captivating journey through the country’s unique traditions.

Whether you opt to visit during the spring when the cherry blossoms bloom, or the autumn when the leaves turn into a vivid spectrum of colors, or any other time of year, Insadong is certain to delight visitors with its many attractions. And with a variety of accommodations available in strategic locations such as Jongno-gu, Myeong-dong, and Bukchon Hanok Village, finding the perfect lodging to suit your needs and preferences is a breeze.

All things considered, Insadong is an exceptional destination that should not be overlooked by any traveler to South Korea. Its rich cultural offerings, unparalleled ambiance, and renowned street food culture make it a must-see for anyone seeking a memorable travel experience, one that will linger in the memory long after the trip has ended.

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  1. Well helloooooo at the male half of the fit looking couple. Ooh la la, I love a Korean man with tattoos – especially when they carry lollipops in their pockets! As for the other tattoos, I love the one of the couple laughing together – so cute! And the woman with the pink tablet, too. I generally avoid Insadong (too crowded for my liking) but enjoying these pics of it.

  2. says: C Ohara

    Suuuuuuuuuuuuuuper cool! Lots of great smiles! I really like the couple in embrace. Do people do that a lot int he open in Korea? They don’t so much here in Japan…

  3. says: Steph | DiscoveringIce.com

    Wow, great photos Samuel! I especially love the one of the girl taking a picture of her food! Really great shot! You definitely have given me a feel for the area and I’ve never been there! 🙂