Visiting Insadong Cultural Street Neighbourhood in Seoul, Korea

If all roads in Korea lead to Seoul, few roads in Seoul can compare with the bustling hive that is known as Insadong.  Insadong is known as ‘the traditional’ street in Seoul where Koreans and foreigners converge on mass to sample a slice of traditional Korean music, performances, culture, street food, antiques, arts, crafts, restaurants & trendy cafes.  It certainly creates an interesting dynamic, as one is just as likely to spot a group of trendy Japanese tourists as they are a robed monk.

As a travel photographer who loves to take candid portraits, I can’t think of a better spot in all of Korea to wield my camera.  When I come to Insadong my biggest concerns are whether or not I’ve charged both of my batteries and brought enough memory cards 😛  The following is a photo essay of the distinct faces I’ve encountered wandering down one of my favourites streets in all of Seoul:

Visiting Insadong in Seoul, South Korea

A Korean man wearing traditional attire plays a traditional instrument delighting passing pedestrians.

A Korean lady flashes an enormous smiling face while enjoying snapping a photo with her large pink tablet. I still find it a bit strange when seeing people taking photos with these kind of tablets – Insadong, Seoul, Korea.

This adorable Korean girls takes a bite out of her ice cream as she’s being carried piggyback by her father in what is a very cute moment.

In this photo a tall foreign lady is rendered into a motion blurred streaking figure. As a travel photography tip, for those wanting to emulate this photo, you’ll need to use a slow shutter speed and take a lot of photos, as luck is a big component with this kind of shot 🙂

A small Korean boy and girl dressed in traditional attire enjoy a refreshing bite of an ice cream cone.

This Korean man shares a cute moment with his dog – dressed in a warm suit – as he tenderly kisses the top of its head.

A Korean man wearing glasses and a big grin hugs his dog in Insadong, Seoul, South Korea.

A fit looking Korean couple confidently strut their stuff down Insadong as though it were a catwalk 😛

A lady takes a photo of the street food she has just bought by extending her left arm and holding her point and shoot in the other.

Nothing but smiling faces with this couple – Seoul, Korea.

A Korean couple embrace with a hug on the street of Insadong – Seoul, South Korea.

Two Korean girls enjoy hotteok 호떡(Korean style pancake filled with brown sugar, peanuts, cinnamon & honey) in Insadong, Korea.

An animated Korean couple share a candid moment on the streets of Seoul, Korea.

A Korean monk wearing a grey robe texts into messages using his cellphone. I’m at surprised at how many monks I can see in Insadong.

I spotted this wild temptress lurking in Insadong on a fine summer day. It’s been a lot more fun travelling in Seoul since I met Audrey (That Backpacker). We often head out on Saturdays to visit a new area each weekend.

Insadong Video #1

Insadong History For Travelers

A Cultural Hub with Ancient Roots

Insadong, located in the heart of Seoul, is a district steeped in history that dates back to the Joseon Dynasty (1392-1897). Originally, it was the location of many government offices and the homes of yangban (Korean nobility). Over time, Insadong evolved into a vibrant cultural hub, known for its antique shops, traditional tea houses, art galleries, and craft stores. The area’s narrow alleys are a reminder of its past, where tradition and modernity blend seamlessly.

• Historical Significance: Insadong was once the center of culture and art during the Joseon era, where scholars and artists gathered. The remnants of this rich history are still visible today, making Insadong a place where visitors can step back in time.

A Haven for Art Lovers

In the mid-20th century, Insadong became a focal point for artists and intellectuals. After the Korean War, the area attracted a community of painters, poets, and writers, contributing to its reputation as the cultural heart of Seoul. Today, Insadong’s galleries and antique shops offer a glimpse into Korea’s artistic heritage, with many showcasing traditional Korean paintings, pottery, and calligraphy.

• Artistic Legacy: The district is renowned for its preservation of traditional Korean art forms. Visitors can explore numerous galleries that house contemporary and classical works, providing a deep dive into the country’s rich artistic traditions.

Preservation of Tradition

What makes Insadong truly unique is its commitment to preserving Korean traditions amidst a rapidly modernizing city. The area is known for its traditional tea houses, where visitors can experience Korean tea culture in an authentic setting. Many of the shops in Insadong are housed in hanoks (traditional Korean houses), offering a charming contrast to the urban surroundings.

• Cultural Experience: Insadong is a place where the old meets the new. Visitors can shop for handmade crafts, taste traditional snacks, or simply wander through the alleys, discovering the historical essence that has been carefully preserved.

Why Insadong is a Must-Visit

Insadong’s rich history, combined with its vibrant cultural scene, makes it a unique destination for travelers. The district offers a rare opportunity to experience the soul of traditional Korea in the midst of a bustling metropolis. Whether you’re interested in art, history, or simply soaking in the atmosphere, Insadong provides a memorable journey through Korea’s past and present.

• Immersive Experience: Strolling through Insadong’s streets offers more than just sightseeing—it’s an immersive experience where you can engage with Korea’s cultural heritage, from its ancient traditions to its modern-day artistic expressions.

Insadong Video #2

What Can You Buy In Insadong As A Souvernir?

Traditional Korean Crafts

Insadong is renowned for its array of traditional Korean crafts, making it the perfect place to pick up authentic souvenirs. You’ll find beautiful hanji (Korean paper) items, such as lamps, notebooks, and fans, all made from this unique, textured paper. Hanji is not only aesthetically pleasing but also carries a rich cultural heritage, making it a meaningful gift or keepsake.

• Unique Experience: Watching artisans create these crafts in small workshops adds a personal touch to your purchase, giving you a deeper connection to the culture.

Korean Pottery and Ceramics

Insadong is also famous for its traditional Korean pottery and ceramics. You can find exquisite celadon, porcelain, and earthenware pieces that reflect centuries-old techniques. Whether it’s a delicate tea set, a hand-painted vase, or a simple yet elegant bowl, these items make for timeless souvenirs that showcase Korea’s rich artistic traditions.

• Shopping Tip: Look for pieces that are handcrafted by local artisans. These items often have unique characteristics that make them stand out from mass-produced goods.

Calligraphy Supplies and Artwork

For art lovers, Insadong offers an excellent selection of calligraphy supplies and traditional artwork. You can purchase brushes, ink stones, and paper, or even commission a piece of calligraphy from a local artist. Additionally, many shops sell traditional Korean paintings, known as minhwa, which feature vibrant colors and symbolic imagery.

• Why It’s Special: These items not only serve as beautiful decorations but also as reminders of Korea’s deep cultural and artistic roots.

Hanbok and Traditional Clothing

Another popular souvenir is the hanbok, traditional Korean clothing. Insadong has shops that offer both ready-made and custom-fitted hanbok in a variety of styles and colors. These garments, with their flowing lines and vibrant patterns, make for a stunning memento of your trip. You can also find traditional accessories like hairpins and norigae (ornamental pendants) to complement the outfit.

• Cultural Connection: Wearing a hanbok allows you to experience Korean culture firsthand, and it’s a perfect outfit for photoshoots around historical sites.

Tea and Teaware

Korean tea culture is deeply ingrained in the country’s history, and Insadong is one of the best places to explore it. You can purchase a variety of traditional Korean teas, such as green tea, barley tea, and herbal blends. To accompany your tea, consider buying a beautifully crafted teapot or tea set, often made from porcelain or clay, adding an authentic touch to your tea-drinking experience.

• Cultural Immersion: Enjoying a traditional tea ceremony in one of Insadong’s many tea houses can enhance your appreciation for these souvenirs, making them even more meaningful.

Folk Art and Traditional Souvenirs

Insadong is a treasure trove of folk art and traditional souvenirs. From hand-painted masks and wooden carvings to traditional Korean toys and musical instruments like the gayageum (zither), there’s something for everyone. These items are perfect for adding a touch of Korean culture to your home or as gifts that tell a story.

• Authentic Keepsakes: These folk art pieces often represent various aspects of Korean culture and history, making them unique and meaningful souvenirs.

Korean Traditional Paper (Hanji) Products

Korean Hanji is renowned for its durability and beauty, often used in crafts and daily items. In Insadong, you can find a wide variety of hanji products, including notebooks, photo albums, lanterns, and even decorative boxes. These items are not only functional but also carry a piece of Korean heritage with them.

• Handmade Delights: Many of these items are handmade, showcasing the skill and artistry involved in traditional Korean papermaking.

What Korean Street Food can you try in Insadong?

Hotteok (호떡)

Hotteok is a must-try street food in Insadong, especially during the colder months. This sweet Korean pancake is filled with a mixture of brown sugar, honey, chopped peanuts, and cinnamon, which melts into a gooey delight when cooked. The crispy exterior and warm, sweet filling make it a comforting snack as you stroll through the bustling streets.

• Unique Experience: Watching vendors skillfully prepare Hotteok on the spot is part of the charm. The scent of caramelized sugar wafting through the air is simply irresistible.

Tteokbokki (떡볶이)

Tteokbokki, or spicy rice cakes, is another popular street food you’ll find in Insadong. These chewy rice cakes are cooked in a thick, spicy-sweet sauce made from gochujang (Korean chili paste), giving them a satisfying kick. Often served with fish cakes and boiled eggs, Tteokbokki is a favorite among locals and visitors alike.

• Why It’s Special: The combination of textures and the balance of spicy and sweet flavors make Tteokbokki an addictive snack that you’ll want to enjoy again and again.

Gyeranppang (계란빵)

Gyeranppang, or egg bread, is a unique Korean street food that’s both savory and sweet. It’s a small, fluffy bread filled with a whole egg, often topped with a sprinkle of cheese or herbs. The bread is soft and slightly sweet, while the egg adds a rich, savory flavor, making it a perfect grab-and-go snack.

• Taste of Comfort: Gyeranppang is a warm, filling treat that’s especially popular in the morning or as a mid-afternoon snack.

Bungeoppang (붕어빵)

Bungeoppang, a fish-shaped pastry filled with sweet red bean paste, is a beloved Korean street food that’s as delightful to eat as it is to look at. The crispy exterior and warm, soft filling make it a perfect snack for a chilly day. Some vendors offer variations with fillings like custard or chocolate.

• Cultural Icon: Bungeoppang is not just a treat; it’s a symbol of Korean street food culture, often associated with nostalgia and childhood memories.

Hodugwaja (호두과자)

Hodugwaja, or walnut cakes, are small, bite-sized snacks filled with sweet red bean paste and a whole walnut. These are popular snacks in Korea, known for their crunchy outer shell and soft, nutty interior. They are especially popular as gifts or souvenirs due to their unique taste and appealing presentation.

• Perfect Snack: These little cakes are perfect for munching on as you explore the shops and galleries in Insadong, offering a delightful mix of textures and flavors.

Gimbap (김밥)

Gimbap, often referred to as Korean sushi, is a popular street food that you’ll find throughout Insadong. It’s made by rolling rice, vegetables, and sometimes meat or seafood in seaweed, then slicing it into bite-sized pieces. Gimbap is a versatile snack, available in various fillings like tuna, bulgogi (marinated beef), or kimchi.

• Quick and Satisfying: Gimbap is a convenient and satisfying option when you need a quick bite while exploring Insadong’s many attractions.

Jjinppang (찐빵)

Jjinppang is a soft, steamed bun filled with sweet red bean paste. It’s a popular winter street food in Korea, known for its warmth and comforting flavor. The bun’s dough is soft and fluffy, offering a delightful contrast to the rich, sweet filling inside.

• Winter Comfort: Perfect for colder days, Jjinppang is a warming treat that pairs wonderfully with a hot cup of tea or coffee as you explore Insadong’s vibrant streets.

Yakgwa (약과)

Yakgwa is a traditional Korean honey cookie that has been enjoyed for centuries. Made from wheat flour, honey, sesame oil, and ginger juice, these cookies are deep-fried to create a crispy, chewy texture. Yakgwa is not only a delicious snack but also a piece of Korean culinary history, often enjoyed during festivals and special occasions.

• Cultural Delight: Sampling Yakgwa in Insadong allows you to taste a traditional Korean treat that’s rich in flavor and history, often available at street vendors alongside other traditional sweets.

Injeolmi (인절미)

Injeolmi is a type of Korean rice cake made from glutinous rice, coated with powdered soybean flour. It’s chewy, slightly sweet, and often enjoyed as a snack or dessert. In Insadong, you’ll find vendors offering freshly made Injeolmi, sometimes topped with crushed nuts or flavored with green tea powder for an extra layer of taste.

• Textural Experience: The soft, chewy texture of Injeolmi combined with the nutty flavor of the soybean powder offers a unique taste that’s distinctly Korean, making it a must-try in Insadong.

Bindaetteok (빈대떡)

Bindaetteok, or mung bean pancakes, are a savory street food staple in Korea. These pancakes are made from ground mung beans mixed with vegetables, kimchi, and sometimes meat, then pan-fried to a crispy golden brown. They’re hearty, flavorful, and often served with a dipping sauce made from soy sauce and vinegar.

• Savory Snack: Bindaetteok is perfect for those who prefer savory over sweet. The combination of crispiness and the rich, umami flavors make it a satisfying snack or light meal.

Mandu (만두)

Mandu, or Korean dumplings, come in various forms, including steamed, fried, or boiled. These dumplings are typically filled with a mixture of minced meat, tofu, vegetables, and sometimes kimchi. In Insadong, you’ll find vendors offering hot, freshly made mandu that are perfect for a quick and tasty bite.

• Variety of Flavors: The versatility of mandu means there’s a version for every palate, from the mild flavors of meat and vegetable fillings to the spicy kick of kimchi mandu.

Chapssaltteok (찹쌀떡)

Chapssaltteok is a type of Korean mochi, made from glutinous rice and filled with sweet red bean paste. The outer layer is chewy and sticky, while the filling is smooth and sweet. It’s a popular street food, especially among those who enjoy the texture of glutinous rice desserts.

• Chewy Delight: The combination of the chewy exterior and sweet filling makes Chapssaltteok a delightful treat that’s both satisfying and fun to eat.

Sikhye (식혜)

Sikhye is a traditional Korean sweet rice drink that’s often enjoyed as a dessert or a refreshing snack. Made from malted barley and cooked rice, it has a mildly sweet flavor and a pleasant texture, with grains of rice floating in the drink. It’s served cold and is particularly popular during the hot summer months.

• Refreshing Drink: After indulging in various street foods, a cup of sikhye can be the perfect way to cleanse your palate and cool down.

Gyeranjjim (계란찜)

Gyeranjjim, or steamed egg custard, is a savory dish made from eggs whisked with water or broth and then steamed until light and fluffy. It’s often served with a sprinkle of chopped scallions and sesame oil. While more commonly found in restaurants, some street vendors in Insadong offer a quick version that’s perfect as a light snack.

• Savory Comfort: Gyeranjjim’s soft, silky texture and mild flavor make it a comforting snack, particularly for those seeking a break from the more intense flavors of other street foods.

Insadong Final Thoughts

A Cultural Immersion in the Heart of Seoul

Visiting Insadong offers more than just a typical sightseeing experience. The district’s unique blend of traditional and contemporary elements creates an atmosphere where history meets modern life. Whether you’re exploring art galleries, sipping tea in a centuries-old hanok, or sampling street food that’s been perfected over generations, Insadong immerses you in the essence of Korean culture.

Why Insadong Stands Out

What sets Insadong apart is its commitment to preserving Korean heritage while embracing the new. It’s a place where you can witness artisans crafting traditional goods by hand, stroll through markets brimming with history, and enjoy modern interpretations of classic Korean art. The juxtaposition of old and new, traditional and contemporary, makes Insadong a unique destination that offers something for everyone.

A Memorable Experience for Visitors

Whether you’re a first-time visitor to Seoul or a seasoned traveler, Insadong leaves a lasting impression. The district’s vibrant streets, filled with the aromas of street food and the sounds of traditional music, create a sensory experience that’s hard to forget. From the warmth of its people to the richness of its history, Insadong encapsulates the soul of Korea in a way few other places can.